The buzz of today’s communication is the mobile phone technology. When anybody thinks about communication the first thing that comes in the mind is the mobile phone. Everybody knows the benefits of mobile phone communication, which has now revolutionized the advertising media as the advertisers can now directly target their customers and send speedy and cost-effective advertisements.
Mobile advertising has become a vital part of advertising as the advertisers can send short messages or call their customers and promote their product. Popular modes of mobile advertisements are SMS (short messages), MMS (video messages), in-application advertisements and advertisements within mobile games. Another form of mobile advertisements is the interactive method that allows the advertisers to interact with the customers and receive feedback. These days, bulk SMS applications has saved a lot marketing costs of the company as it the most simplest and effective way of reaching the customers. The launch of new mobile devices with added features has helped the advertisers to advertise through video messages and internet links.
After purchasing any product, the mobile number of the buyer is asked while creating the invoice. Along with the number, the age, sex, occupation and other information is gathered at the same time. A customer database is then created that is shared with other business partners so that they can send appropriate discounts and offers to the mobile user. This advertising technique is the smartest form of mobile advertising.
Mobile advertising has provided a unique platform to advertisers, since mobiles can be operated through internet, which makes mobile advertising simpler. The speed, ease and the cost is the greatest benefit of mobile advertising. An advertiser collects the database of the targeted group of people and then sends them the desired advertisement. A well-designed and well tagged mobile marketing campaign and strategy is often carried out by many businesses these days. Mobile advertising is the key factor in the development of the mobile internet technology.
History of Mobile Advertising:
Since the invention of the first mobile handset in 1973, it took two decades for mobile communications to flourish to the common man. In 1990’s, the mobile phone functionality were very limited until the invention of the digital technology that allowed the mobile users to send text messages from any location. Mobile SMS were becoming popular because it allowed the user to send and receive messages even if they are on call. Six years after the invention of SMS technology, a Finnish news agency offered free news SMS’s to mobile users, which gave the birth to mobile advertising. Later, countries such as Japan, South Korea and United States used mobile advertisement technology to market their product. Since then mobile marketing has evolved rapidly and has set new advertising trend in the media industry.