Since 1870, advertising has experimented various methodologies and mediums over the century to reach public and sell their products. Few platforms dominated the advertising market and offered an opportunity for the advertisers to pass on the message to people, and market their products. After traversing from print media, radio to television media.
Today, new era of advertising has evolved, which is both cost-effective as well as efficient at global level. Online advertising is the fastest growing medium of advertising that has proven its effectiveness and stability in the advertising world.
The sudden rise in the internet advertising is due to the wide availability of customer base across the globe. Twenty-one percent of internet users consider internet advertisements as the most relevant advertisements. Internet advertisement has generated $220 billion in year 2009, and by the end of 2010, it is expected to generate $428 billion.
An internet advertisement relates directly with the sales and it has huge impact on the brand awareness and recognition of the product. The greatest advantage is the immediate publishing irrespective to the geographic location. Furthermore, internet advertisements are very cost-effective and it gives the flexibility for the advertisers to target particular age group or certain categories of people internet users. Web advertising is the first choice in the internet advertising media.
History of Internet Advertisement:
Internet advertising was a visionary dream of computer users in 1960’s, who believed in the globalization of computer network. They proposed the internet network theory in 1962, which was successful in 1965 in United States. Dial-up telephone line was used to connect distant computers, and the development of internet technology progressed thereafter.
In early 1990’s, online advertisements offered businesses an opportunity to sell their products online. In 1994, first web advertisement appeared after the introduction of first internet browser that helped in creating more complex websites. Online advertisements and e-commerce rapidly captured the market until 2001, till the dot com crash, which resulted in the sudden decline in the internet advertisement media. In 2002, Google introduced text advertisement system through Ad Words, which earned $9.6 billion in 2004.
Today, as the number of internet users has increased worldwide, businesses find internet media as the most efficient mode of advertising. The new venture in the internet such as social networking and the latest technologies, have boomed the internet advertising media.