What is Communication Design?

Communication design, previously known as graphic design, is a mixed discipline between information-development and design, which is concerned with how media intermission like crafted, printed, electronic media or presentations communicate with people.

This approach is not only concerned with developing the message aside from the aesthetics (branch of philosophy that deals with nature of beauty and arts) in media, but also with creating new media channels to ensure the messages reach the target audience. Communication design seeks to create, inspire, attract desires and motivate the people to respond to messages.Communication design can also be called as a system design, in which the entirety of messages and media can be merged into the organization or a culture; which can promote single integrated process rather than a series of complicated attempts.

Examples of Communication Design

• Typography – Typography is the technique and art of type design, arrange type and modifying type glyphs. The arrangement of type involves the selection of line spacing, line length, point size, typefaces, kerning (adjusting the space between pairs of letters) and tracking (adjusting the spaces between groups of letters). Type glyphs are modified and created using a diversity of illustration techniques. Typography is performed by clerical workers, graffiti artists, comic book artists, art directors, graphic designers, typographers, compositors, and typesetters. It plays an important role in advertising; many designers recurrently use typography to set a mood and theme in an advertisement.
• Web Design – It is a broad term used to encompass that content, which are delivered to an end-user through the WWW (World Wide Web) or web browser. The website may include sounds, images, text and other content, and may be interactive. Online advertising includes contextual ads that appear on banner ads, advertising networks, search engine result pages, etc.
• Packaging and Labeling – Packaging is the technology, science and art of protecting or enclosing products for use, sale, storage and distribution. Labeling or Package labeling is any graphic, electronic or written communications on a separate but associated label or on the packaging.
• Game Design – It is the process of designing the rules and content of a game in the pre-production stage and design of storyline, environment and gameplay during production stage. Game design requires technical and artistic competence as well as writing skills.
• Book Design – Book design is the need for a context to understand what that means. It is the art of incorporating the design, format, style, and sequence of the various components of a book into a coherent whole.