The poster advertisement of Australian motorway rest stop was very famous because of its strange yet fantastic concept that is used in the advertisement. This huge poster restaurant advertisement targets its customers on the highway by catching their attention from long distance.

This advertisement campaign was launched by Oldtimer restaurants, which is a leading Austrian chain of motorway rest stops. The campaign aims at inviting people to take a halt at the restaurant that provides almost everything under one roof. The huge advertisement poster placed at the entrance of the highway tunnel in such a way that it gives an impression that the vehicles are going inside the woman’s mouth.

The tunnel has a two way motor drive, which attracts the people who are traveling towards the tunnel but not the people who are going out of it. The advertisement was designed in such a way that it gave an impression that one can eat everything they want to at the Oldtimer restaurant.

The advertisement was designed by Demner, Merlicek & Bergmann, Vienna, Austria. Due to this abstract concept the product was benefited tremendously even after the strange concept of the advertisement campaign which was not exactly aligned for the benefit of the product but it was designed in a logical manner. The text of the poster reads as ‘All you can eat rest stop’, that makes the people think for a while about the product.