Lay’s Potatoes Installation is one of the famous advertisements of Lay’s, Canada. This is an outdoor advertisement which was designed with a unique and exclusive concept. It was developed by Juniper Park Advertising Agency, Toronto, Canada. This advertisement that featured at the Jackson Tunnel of Canada, had great effect on the passerby viewers.

This outdoor commercial was an exciting experience for all the viewers as it was a very smart way of turning a boring tunnel into an advertisement entertainment spot. The targeted audience actually took a halt and admired the creativity, which was the primary intention of the advertising agency. The advertisement states that their (Lay’s) potatoes grows much closer than the viewers may think and then on the top of the tunnel one could actually see the growing potatoes. These potatoes are installed on the ceiling that breaks out of the ceiling tiles. The message behind the concept was that one can grow potatoes at any day even on the ceiling. This advertisement was a nationwide campaign of Lay’s chips. This was also one of the forms of celebration of the local potato farmers, who grows potatoes for Lay’s.

The Chief Creative Officers were Barry Quinn, Terry Drummond and Alan Madill. Hylton Mann was the Art Director and Associate Creative Director. Andy Linardatos was the Writer and the Associate Creative Director.