This outdoor light box advertisement which is placed in Korea, gives a great feeling as if you a star and paparazzos are taking your snap.This advertisement at Seoul Sindorim Station was the talk of the town for long time, as over 500,000 commuters pass by the station every day.The spot chosen was the perfect place to mount this billboard at the entrance of the electronics multiplex shopping mall, where numerous brands compete. This campaign is the best source for designers, artists and art lovers.

The specialty of this Nikon’s billboard light box is that it has a motion sensor which flashes automatically as the people passes by. This interactive advertisement very well connects the targeted audience and publicizes the product.

In the billboard light box advertisement one could see life like image of paparazzo. The passerby is stunned to see many paparazzi advancing aggressively and competing with each other to take the best snap. The passerby’s attention is unknowingly dragged by the huge crowd of paparazzi that look very natural. Most of the celebrities pass by this campaign and are taken aback to hide from the flashing lights. They are triggered automatically by sudden presence of multiple flashing cameras. As the viewer follows the red carpet, they reach into the mall where Nikon’s shop is located. This is an example of perfect creativity and well planned concept.