Rolls Royce Advertisement by David Ogilvy was one of the most famous advertisements, which created a history in the advertising industry. It taught all the copywriters that the best advertising ideas could be derived from the product itself. David Ogilvy is a legend in the advertising industry, who wrote a headline to market Rolls Royce Cars, which was extremely successful and popular.
Ogilvy’s idea behind this advertisement was to place Rolls Royce cars within its market with great success. He did not use much of his creativity, nor did he research on the campaign; with his proven idea, he used the technical editorial of the motor magazine itself in the development of the advertisement.
This was David Ogilvy’s all time famous headline to market Rolls Royce Cars which reads as ‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’.
This was the original paragraph of the motor magazine that Ogilvy referred for this advertisement, ‘At 60 miles an hour the loudest noise comes from the electric clock’.
David MacKenzie Ogilvy is often called as The Father of Advertising for his tremendous contribution in the advertising industry. He was a notable for expanding the bounds of both morality and creativity in the advertising field.