One of the best creativity is featured in Samsung’s MP3 Player advertisement, which was designed by the Cheil Worldwide Advertising Agency, Seoul, Korea. The specialty of the advertisement is the fantastic concept that immediately catches the attention of the viewer. A prominent message of top quality music device is easily conveyed.

This Korean advertisement is composed of three similar photographs, with slight variation in each. It focuses human ear, who is listening and enjoying the music through the headphones which is assumed to be connected to Samsung MP3 Player in the photograph. The headphone’s end (speaker) is replaced by the picture the artists, who is actually performs very near (inside) the ear, which means that the music output from that MP3 Player is so natural that it gives the listener a feel of an original or a live music concert. Human ear remains in the background of those three pictures with the only variation in the image of the artists such as a Hip-hop artist, Elvis and an Opera.

The message that this advertisement passes is so natural that it immediately convinces all music lover about the specialty of the new product. The photographs are designed is such a way that the viewer is immediately forced to concentrate on the artist.

In this advertisement the Creative Director was Joungrack Lee and the Art Direct