The FedEx advertisement is one of the creative Brazilian advertisements that was designed and created by DDB Advertising Agency from Brazil. The uniqueness of this advertisement is the simplicity and the exact message that it highlights to the viewers.

This FedEx photo advertisement is very easy to understand, as it shows two American continents in the background on the picture, with a window opening in each country that is Brazil and US respectively. A parcel which is wrapped in a FedEx protected container which has a FedEx logo on it; is passed in an utter safe manner from person to person, between these continents. The primary idea behind the advertisement was to highlight the safest and the quickest mode of delivering a parcel.

Among the numerous popular FedEx advertisements, this advertisement was very famous as it passed simple, acute and accurate message to the viewers. The thought process behind the advertisement was often appreciated in the advertising industry.

he creative directors behind this advertisement were Sergio Valente, Renata Florio and Rodrigo Almeida; and the copywriter was Aricio Fortes. Art direction which played an important role in the advertisement was processed by Max Geraldo. Manolo Moran was the photographer behind this wonderful creativity.