An Ephone V900 - Bear Trap Advertisement, is one of the most creative Chinese advertisements. This unique advertisement follows a well designed strategy that passes a clear message about the use of mobile internet in your life even in worst scenarios. This advertisement was published in July 2009.

This advertisement features Ephone, which is an internet mobile device that allows user to access mobile internet from any place. The uniqueness of this advertisement is its concept that passes a clear message to all the viewers.

This photo advertisement shows a man who is trapped in a dense jungle surrounded by many bears near his ambush. The man can see the bears but the bears cannot see him but they can smell a possible prey, as one of the roaring bear is too close to the man eager to find his victim. At this worst stage, one has to be smart enough because one incorrect move can invite trouble. As everybody seeks some or the other form of advice by experts to beat worst situations, this man was smart as he could seek an advice from internet while he is hiding.

As he had an Ephone mobile device, he could access Google and find the best way to escape from the jungle safe and sound. This advertisement highlights the best use of mobile internet in the day to day life.

This advertisement was designed by JST Advertising Agency, Beijing, China; and the Creative Directors were Ely Sun and Xiao Cong. Gofreey Huang Hua was the Art Director and Michael Nalwalker was the Copywriter for the advertisement. Atnthony Wang, Guo Xin, Qi Xuang and Juang Ting Ting were the Illustrators behind this advertisement.