McDonalds Freshness Box Salad Advertisement is one of the most popular advertisements of McDonalds and Heye Group of Germany. It is an outdoor advertisement which has won many awards for the fabulous creativity and the concept. This advertisement was placed in Haidhausen district of Munich at a very popular spot at Wiener Platz, which was chosen accurately as it was very famous for the food market.

The advertisement poster that appears to be a fresh vegetables salad and condensation turns the bus shelter into a section of a refrigerator. In April 2009, at the Cannes International Advertising Media Festival, this outdoor advertisement has won a Silver Outdoor Lion Award; and in April 2009, at the Montreux International Advertising and Media Festival, it has won a Gold Award.

This McDonalds advertisement was designed and developed at the Heye Group, Munich. The Executive Creative Directors were martin Kiessling and Alexander Bartel. The Art Directors were Rosina Bischur, Frank Widmann and Henning Janzen; and the Concept Artist was Frank Widmann. The Creative Director was Ralph Taubenberger.