A Carl's Jr. advertisement starring a scantily dressed Paris Hilton cavorting with a water hose as she washes a black Bentley was very controversial.  The advertisement shows the reality TV star and hotel heiress vamping in her illuminating swimsuit as she rinses and soaps a black Bentley. She also takes a bite out of a hamburger. Spicy BBQ Six-Dollar Burger commercial ends with Hilton’s signature slogan ‘That’s hot.’ Hilton was chosen to star in the commercial, because she is a fascinating cultural icon.

The Hilton controversial advertisement for Carl’s Jr. has shown how far the company has come from the days.  Executives at Los Angeles (LA) television stations said they have received complaints about this advertisement. The commercial was racy enough to create protest from the moral’s lobby. It is being controversial for its sexual content and connection between greasy hamburgers and rich beauty Paris Hilton. Many people were confused about the commercial; whether it was for car, for Hilton’s new song or was it really for hamburger.

According to the Los Angeles-based Parents Television Council research director, Melissa Caldwell, the advertisement was basically soft-core porn and was inappropriate for television. The LA Times reported that the group plans to assemble its more than a million members to protest and is considering asking the FCC (Federal Communication Commission) to declare the advertisement an indecent.